Rusticae ‘charming hotels’

2 Jul 10 icocases study
rusticae

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity: Rusticae ‘The goodlife company’. Rusticae competitiveness is directly associated with the capacity of attracting the ‘best charming hotels’ in the areas where it operates; this is why it is...

ico Tags:

The Comoros Islands

17 Jun 10 icocases study
Isla-Comores

Projecting the essence of the Comoros Islands to the world “Projecter l´essentiel” is a project which has 100 % of strategic innovation in services, it was contracted from our office in Dubai by an investment group from the Arab Emirates with the approval by the Government of the Islamic Federal Republic of the Comoros.

ico Tags:

Frigo – Cornetto Soft

11 Jun 10 icocases study
Logo-Frigo

In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when we innovate in order to gain a market share, to defend the one they have against followers, to get new turnovers or to increase the current one.

ico Tags:

Imaginarium, products and services for the family communication

4 Jun 10 icocases study
logo_imaginarium

This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children up to 7 years or so. It is true that so far there were products aimed at children, but basically they were (and are the majority) reductions or make-up products higher. Are only (at best) scales for children, do not meet their needs or those derived from the parents. Are not entitled to treat this target and some of the companies that have done so have been accused of excessive commercial focus to a very sensitive target for commercial exploitation.

ico Tags:
Foto

Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

más info

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Loop TV

Upcoming events

Twitter @Loop_CN

Archive

Experts opinion:

Competitive Design Network