The created needs Someone told me once that if a Martian came to the Earth and watched TV advertisements, it would never like to be a woman. When he noticed my interrogation look, he replied: Tell me, who appears on adverts with stomach swelling compared with a ‘globe-fish’?

I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads: a retailer is a ‘distributor which sells goods and services to consumers. There are three categories of retailers: multiple shops, retail cooperatives and independent retailers....

Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating...

I don’t believe in reincarnation. I have never met a person who believes in it and who has been ill-treated in a previous life. In general, they have always been Roman consuls, Napoleon (I know many), famous people, etc. I don’t know any former slave who has belonged to a Pariah caste, any private dead on the battle field, an...

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little value in one channel may have great value in another. As in the example of basketball and tall people.

Hewlett Packard is one of our oldest clients, as it became our client in 1990 when we were hired to work on the design of what was later known as its last ink-pen graphic printer (plotter). We have also worked on virtually all the ink-jet plotters, on large format printers as well, on digital photography and on many other products and services.

Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity: Rusticae ‘The goodlife company’. Rusticae competitiveness is directly associated with the capacity of attracting the ‘best charming hotels’ in the areas where it operates; this is why it is...

This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children up to 7 years or so. It is true that so far there were products aimed at children, but basically they were (and are the majority) reductions or make-up products higher. Are only (at best) scales for children, do not meet their needs or those derived from the parents. Are not entitled to treat this target and some of the companies that have done so have been accused of excessive commercial focus to a very sensitive target for commercial exploitation.