Frigo – Cornetto Soft

11 Jun 10 icocases study
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In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when we innovate in order to gain a market share, to defend the one they have against followers, to get new turnovers or to increase the current one.

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Mª Luisa Vives – Jaime Gross

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