How to reposition a classic? “El Casco”

9 Apr 11 1 Com.   icocases study
Logo el casco

There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture.

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Inventia, from a patent idea, to the market

18 Nov 10 icocases study
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Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there are few professional inventors that watch their idea as a possible business model and not as the way to solve the problem.

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Espuña, the perfect slice of ham

30 Sep 10 icocases study
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Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits.

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New packaging reference point for Hewlett Packard

10 Sep 10 icocases study
hp_logo

Hewlett Packard is one of our oldest clients, as it became our client in 1990 when we were hired to work on the design of what was later known as its last ink-pen graphic printer (plotter). We have also worked on virtually all the ink-jet plotters, on large format printers as well, on digital photography and on many other products and services.

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‘Alfa’ food preservation

27 Jul 10 icocases study
grupo_alfa

Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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