Roberto Verino, redefining the value and the opportunity territory of a brand

3 Sep 10 icocases study
roberto_verino

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

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Mª Luisa Vives – Jaime Gross

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