Power to retailers!!!

15 Mar 11 1 Com.   icoConsumo
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I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads: a retailer is a ‘distributor which sells goods and services to consumers. There are three categories of retailers: multiple shops, retail cooperatives and independent retailers....

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My first Scalextric

28 Oct 10 icocases study
scalextric

How to expand a brand’s territory of opportunities Who, as a child, has not wished to play with a Scalextric? And, what father has not thought about giving his son a Scalextric? … so they can play both together? Our client, Tecnitoys, Scalextric brand’s owner, gave us the challenge to expand the brand’s territory of opportunities, beyond its present position in the market and also its position in the consumer’s mind.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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