I don’t consider Steve Jobs as a great innovator

24 Apr 11 icoInnovación
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If we conduct a survey on who is the most innovating person nowadays, many people would mention Steve Jobs, Apple’s CEO. Jobs appears in his own right as a clear benchmarker of innovation. Personally, I appreciate Jobs’ work and vision and it is part of my list of benchmarkers but I do not particularly consider Jobs as a great innovator;...

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Redefining a retail model: Imaginarium

10 Mar 11 icocases study
logo_imaginarium

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

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Alfa Seam new category and Next sewing machines series

27 Jan 11 icocases study
grupo_alfa

There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, without doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most advertising brands.

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Innovating is not dusting the table

16 Jan 11 icoInnovación
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One of the most frequently asked questions during my lectures or asked by our clients is: What is better, to innovate from inside or from outside? The question is focused on distinguishing if the best or the most efficient innovation is the one developed by the companies’ own resources or, on the contrary, if contracting out external resources or teams...

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The creation of a new category for Zumex

20 Oct 10 icocases study
Zumex1

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little value in one channel may have great value in another. As in the example of basketball and tall people.

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icocases study
tau-ceramica

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing.

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Frigo – Cornetto Soft

11 Jun 10 icocases study
Logo-Frigo

In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when we innovate in order to gain a market share, to defend the one they have against followers, to get new turnovers or to increase the current one.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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