In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is about the difficulties of a teenager who (thanks to magic) enters an adult’s body (Tom Hanks). After many circumstances, our young adult turns into the...

Tags: branding,  cambio de modelo,  competitividad y eficiencia,  Marketing

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

Tags: estrategia,  Loop,  Marketing,  Oportunidades de negocio,  Roberto Verino