Gentlemen: It’s not marketing… it’s innovation!!

In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is about the difficulties of a teenager who (thanks to magic) enters an adult’s body (Tom Hanks). After many circumstances, our young adult turns into the...
