(Español) Innovación estratégica y tecnología española a la vanguardia Mundial en el control del tráfico aéreo

31 May 12 icoEmpresa
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Cube by Coca-Cola

29 Mar 12 icocases study
coca-cola

Coca-Cola Iberia has launched in Alimentaria an innovative refrigerator for the catering industry developed by Loop-Cn. The Coca-Cola Company is one of the reference Companies regarding global image, and it represents the largest buyer of refrigerators in the world. Within this sector, TCCC defines the new lines and strategies to be followed regarding both image and implementation of new technologies,...

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How to reposition a classic? “El Casco”

9 Apr 11 1 Com.   icocases study
Logo el casco

There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture.

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Redefining a retail model: Imaginarium

10 Mar 11 icocases study
logo_imaginarium

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

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Marcilla: Mixing tradition and innovation

18 Feb 11 icocases study
Logotipo Marcilla

Marcilla Capsules for Italian coffee pot. Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed.

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Roberto Verino, redefining the value and the opportunity territory of a brand

3 Sep 10 icocases study
roberto_verino

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

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A link takes control of the chain

31 Jul 10 icoLoop-cn

This is undoubtedly a special article for us, both because of the newspaper that has published it (the article in the Sunday Business supplement of ‘El País’ had a wide circulation) and because of its content and meaning in our subsequent evolution. Until the end of 1997, CDN (Competitive Design Network) had been a team focused on industrial design which had relevant participation in the market and loyal clients.

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‘Alfa’ food preservation

27 Jul 10 icocases study
grupo_alfa

Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icocases study
tau-ceramica

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing.

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Bb soup line for Gallina Blanca

10 Jul 10 icocases study
logo-GallinaBlanca

The Bb soup line for Gallina Blanca is a project framed within a more global one focused on identifying consumption moments and turning them into product, with the purpose of increasing soup consumption outside the home; the project was done under the name ‘soups on the go’.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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