(Español) Danone invierte 9 millones en entrar en el negocio del helado

30 Apr 12 1 Com.   icoLoop-cn
yolado Danone

(Español) El nuevo proyecto Yolado de Danone se ha desarrollado desde la filial española de la multinacional y Loop Business Innovation ha colaborado en él.

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(Español) Danone neverita: adaptación a nuevos momentos de consumo

17 Apr 12 5 Com.   icocases study
Neverita DNN baja

Marcilla: Mixing tradition and innovation

18 Feb 11 icocases study
Logotipo Marcilla

Marcilla Capsules for Italian coffee pot. Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed.

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From mass consumption codes to the small electrical appliance and cosmetics

5 Feb 11 icocases study
logo_reckitt

Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating...

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Alfa Seam new category and Next sewing machines series

27 Jan 11 icocases study
grupo_alfa

There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, without doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most advertising brands.

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Inventia, from a patent idea, to the market

18 Nov 10 icocases study
logo_ross

Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there are few professional inventors that watch their idea as a possible business model and not as the way to solve the problem.

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Ecosite de Ausa, from product to service

7 Oct 10 icocases study
AUSA

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used to be a primarily industrial...

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Espuña, the perfect slice of ham

30 Sep 10 icocases study
espuña2

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits.

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‘Alfa’ food preservation

27 Jul 10 icocases study
grupo_alfa

Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icocases study
tau-ceramica

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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