Redefining a retail model: Imaginarium

10 Mar 11 icocases study
logo_imaginarium

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

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Imaginarium, products and services for the family communication

4 Jun 10 icocases study
logo_imaginarium

This is a line of products and services provided for the communication of the family unit. The project was brought before the lack of products designed 100% for this source of communication and especially children up to 7 years or so. It is true that so far there were products aimed at children, but basically they were (and are the majority) reductions or make-up products higher. Are only (at best) scales for children, do not meet their needs or those derived from the parents. Are not entitled to treat this target and some of the companies that have done so have been accused of excessive commercial focus to a very sensitive target for commercial exploitation.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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