Why do products/services/people lose their value?

13 Jun 11 icoConsumo
marcas_blancas 135

One of the most significant features of the society in which we live is its constant and rapid evolution; the concept of movement is a key concept to understand companies that make a management model out of innovation. The speed, the rapidity of evolution, increases when the space covered in a given time increases; or what is equivalent, when the...

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Competing with (and against) Asian countries

17 May 11 icoBusiness Models

How to compete with Asia without counting on Asia? Counting on competitive products and services is one of the main raisons d’être of companies; they assign important human and economic efforts to this. However, the lack of competitiveness of most consumption products manufactured in Europe becomes evident against Asian ones (we have begun to observe the repetition of this fact...

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The deeper the crisis, the greater the luxury. The hypocrisy of consumption?

28 Feb 11 icoConsumo

Why in times of recession does the luxury business grow? In times of recession and market contraction, we are still surprised at the growing business figures published by companies under the ‘luxury’ heading. This sector has become a defensive stronghold for recession. On the basis of this, its industry endeavours to detect new niches of products and services that could expand and reinforce the category: millionaire fairs, exclusive best-buy clubs, TV programmes, among others, are arising in our lives for the enjoyment of some and the shame of others.

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‘The experience’: The law of maximum minimums II

7 Dec 10 icoLoop-cn

This is an atypical post, it is not the result of some thematic reflection on the topics I would like to share with you through the blog; this post results from the events which are taking place during this long weekend stated in the constitution in which half country is on holiday and the other half (in which I include myself) has become a victim of the delays caused by air traffic control.

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The cornerstones of competitiveness

9 Aug 10 icoLoop-cn

This second ‘historical’ article about Loop was published in the business supplement of ABC newspaper on Sunday, January 19th, 2003. If the previous article ‘A link takes control of the chain’ meant the digital integration of our development services, this second article ‘The cornerstones of competitiveness’ acts as the starting point of our path toward strategic consultancy, which was initially based on innovation and product optimization services.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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