Low Cost, High Value

5 May 11 icoConsumo
low_cost

As an expert, I am often asked about ‘the most important innovation in recent years’, understood as business model innovation instead of research and development. This is a complex question which has more than one answer. My choice is particularly clear; probably one of the best innovations has one of the worst names: Low Cost. Many of us have discovered...

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A link takes control of the chain

31 Jul 10 icoLoop-cn

This is undoubtedly a special article for us, both because of the newspaper that has published it (the article in the Sunday Business supplement of ‘El País’ had a wide circulation) and because of its content and meaning in our subsequent evolution. Until the end of 1997, CDN (Competitive Design Network) had been a team focused on industrial design which had relevant participation in the market and loyal clients.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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