As an expert, I am often asked about ‘the most important innovation in recent years’, understood as business model innovation instead of research and development. This is a complex question which has more than one answer. My choice is particularly clear; probably one of the best innovations has one of the worst names: Low Cost. Many of us have discovered...

Tags: cambio de modelo,  competitividad,  eficiencia,  low-cost,  Ryanair,  turismo

This is undoubtedly a special article for us, both because of the newspaper that has published it (the article in the Sunday Business supplement of ‘El País’ had a wide circulation) and because of its content and meaning in our subsequent evolution. Until the end of 1997, CDN (Competitive Design Network) had been a team focused on industrial design which had relevant participation in the market and loyal clients.

Tags: cambio de modelo,  competitividad,  Loop,  nuevos negocios