Alfa Seam new category and Next sewing machines series

27 Jan 11 icocases study
grupo_alfa

There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, without doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most advertising brands.

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Mª Luisa Vives – Jaime Gross

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