I don’t consider Steve Jobs as a great innovator

24 Apr 11 icoInnovación
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If we conduct a survey on who is the most innovating person nowadays, many people would mention Steve Jobs, Apple’s CEO. Jobs appears in his own right as a clear benchmarker of innovation. Personally, I appreciate Jobs’ work and vision and it is part of my list of benchmarkers but I do not particularly consider Jobs as a great innovator;...

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How can successful business models be generated? The Apple case

15 Mar 11 icoEmpresas

There are products and business models that are especially successful; from the moment they burst into the market they are accepted by consumers, they produce addiction and they ‘set an example’ by leading their sectors and becoming their reference point. Apple and most of the products it launches reflect this model; each new reference turns out to be more and more astonishing.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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