Teamdividualism and the basic concepts for the development of innovation

In 2006 I wrote along with Alfons Cornella the book ‘La Alquimia de la Innovación’ (‘The alchemy of innovation’); in which we described 10 words or contexts that we both considered to be fundamental for the development of innovation and strategy in companies; words like hybridation, authentic/honest, teamdividualism, territory/frontier, ephemeral/effervescent, capillarity, catalysis, failure, radical and innovators were characterized according to...
