• Consumo

    Power to retailers!!!

    apple_store 225

    A retailer offer products-services and a philosophical vision of life.

    I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads:...

  • Business Models

    Gentlemen: It’s not marketing… it’s innovation!!

    big

    A especially controversial issue for the definition of professional territories.

    In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is...

  • Innovación

    Innovating is not dusting the table

    open

    Indoor or outdoor Innovation?

    One of the most frequently asked questions during my lectures or asked by our clients is: What is better, to innovate from inside or from outside? The question is focused on distinguishing if the best...

The thin red line

15 Feb 11 icoConsumo
Have you ever wondered why some brands stand the test of time in a better way than others? Or... why do some brands constitute the base for a wide product diversification while others can only bear only one reference? Finally, why do some brands constitute the entrance to a wide user’s experience and retail model while others have remained as an old relic?

Methods, methods and more methods!!

9 Feb 11 icoEmpresas
When knowledge cancels excellence. I am still amazed by the speed at which new management strategies settle in our companies. When the competitiveness of a practice is detected, a network of supply rapidly flourishes around it and it tends to (as common sense apparently indicates) company’s self-sufficiency with respect to the solution of the problem....

The Initiator Gene. How to generate new sustainable and profitable business models as time goes by?

6 Feb 11 icoBusiness Models
This is a post that deals with business models; it does so from a ‘start to finish’ viewpoint of every business activity; it DOES NOT do it from the process or its optimization; it focuses on its origin, which is called the ‘initiator gene’, the DNA that will determine its success or failure. It is...

From mass consumption codes to the small electrical appliance and cosmetics

5 Feb 11 icocases study
Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends...

Alfa Seam new category and Next sewing machines series

27 Jan 11 icocases study
There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, without doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most advertising brands.

Gentlemen: It’s not marketing… it’s innovation!!

21 Jan 11 icoBusiness Models
In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is about the difficulties of a teenager who (thanks to magic) enters an adult’s body (Tom Hanks). After many circumstances, our...

Innovating is not dusting the table

16 Jan 11 icoInnovación
One of the most frequently asked questions during my lectures or asked by our clients is: What is better, to innovate from inside or from outside? The question is focused on distinguishing if the best or the most efficient innovation is the one developed by the companies’ own resources or, on the contrary, if contracting...

I don’t believe in reincarnation (praise the talent)

3 Jan 11 icoBusiness Models
I don’t believe in reincarnation. I have never met a person who believes in it and who has been ill-treated in a previous life. In general, they have always been Roman consuls, Napoleon (I know many), famous people, etc. I don’t know any former slave who has belonged to a Pariah caste, any private dead...

‘The experience’: The law of maximum minimums II

7 Dec 10 icoLoop-cn
This is an atypical post, it is not the result of some thematic reflection on the topics I would like to share with you through the blog; this post results from the events which are taking place during this long weekend stated in the constitution in which half country is on holiday and the other half (in which I include myself) has become a victim of the delays caused by air traffic control.

Sintal, how to diversify a SME’s product?

4 Dec 10 icocases study
Sintal is a SME located in the locality of Estella (Navarra), the company initiated its activity making television antennas: the typical ones that covered the houses’ tile roofs and conformed many cities and localities’ landscape.
Foto

Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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