• Consumo

    Power to retailers!!!

    apple_store 225

    A retailer offer products-services and a philosophical vision of life.

    I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads:...

  • Business Models

    Gentlemen: It’s not marketing… it’s innovation!!

    big

    A especially controversial issue for the definition of professional territories.

    In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is...

  • Innovación

    Innovating is not dusting the table

    open

    Indoor or outdoor Innovation?

    One of the most frequently asked questions during my lectures or asked by our clients is: What is better, to innovate from inside or from outside? The question is focused on distinguishing if the best...

I don’t consider Steve Jobs as a great innovator

24 Apr 11 icoInnovación
If we conduct a survey on who is the most innovating person nowadays, many people would mention Steve Jobs, Apple’s CEO. Jobs appears in his own right as a clear benchmarker of innovation. Personally, I appreciate Jobs’ work and vision and it is part of my list of benchmarkers but I do not particularly consider...

If a Martian came to the Earth… (it wouldn’t like to be a woman)

15 Apr 11 icoConsumo
The created needs Someone told me once that if a Martian came to the Earth and watched TV advertisements, it would never like to be a woman. When he noticed my interrogation look, he replied: Tell me, who appears on adverts with stomach swelling compared with a ‘globe-fish’?

How to reposition a classic? "El Casco"

9 Apr 11 1   icocases study
There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture.

How can successful business models be generated? The Apple case

15 Mar 11 icoEmpresas
There are products and business models that are especially successful; from the moment they burst into the market they are accepted by consumers, they produce addiction and they ‘set an example’ by leading their sectors and becoming their reference point. Apple and most of the products it launches reflect this model; each new reference turns out to be more and more astonishing.

Power to retailers!!!

15 Mar 11 1   icoConsumo
I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads: a retailer is a ‘distributor which sells goods and services to consumers. There are three categories of retailers: multiple shops,...

Redefining a retail model: Imaginarium

10 Mar 11 icocases study
When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them...

The deeper the crisis, the greater the luxury. The hypocrisy of consumption?

28 Feb 11 icoConsumo
Why in times of recession does the luxury business grow? In times of recession and market contraction, we are still surprised at the growing business figures published by companies under the ‘luxury’ heading. This sector has become a defensive stronghold for recession. On the basis of this, its industry endeavours to detect new niches of products and services that could expand and reinforce the category: millionaire fairs, exclusive best-buy clubs, TV programmes, among others, are arising in our lives for the enjoyment of some and the shame of others.

Create usage experiences within the banking branches

19 Feb 11 icocases study
BBVA: Nonfinancial product’s sale in the banking branches. If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him.

Marcilla: Mixing tradition and innovation

18 Feb 11 icocases study
Marcilla Capsules for Italian coffee pot. Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed.

Teamdividualism and the basic concepts for the development of innovation

17 Feb 11 icoInnovación
In 2006 I wrote along with Alfons Cornella the book ‘La Alquimia de la Innovación’ (‘The alchemy of innovation’); in which we described 10 words or contexts that we both considered to be fundamental for the development of innovation and strategy in companies; words like hybridation, authentic/honest, teamdividualism, territory/frontier, ephemeral/effervescent, capillarity, catalysis, failure, radical and...
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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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