How to compete with Asia without counting on Asia? Counting on competitive products and services is one of the main raisons d’être of companies; they assign important human and economic efforts to this. However, the lack of competitiveness of most consumption products manufactured in Europe becomes evident against Asian ones (we have begun to observe the repetition of this fact...

Tags: Asia,  competitividad y eficiencia,  crisis,  España,  estrategia,  internacionalización,  varlor agregado

This is a post that deals with business models; it does so from a ‘start to finish’ viewpoint of every business activity; it DOES NOT do it from the process or its optimization; it focuses on its origin, which is called the ‘initiator gene’, the DNA that will determine its success or failure. It is not a methodological process of...

Tags: creatividad empresarial,  emprendedores,  iniciativa,  Oportunidades de negocio

In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is about the difficulties of a teenager who (thanks to magic) enters an adult’s body (Tom Hanks). After many circumstances, our young adult turns into the...

Tags: branding,  cambio de modelo,  competitividad y eficiencia,  Marketing

I don’t believe in reincarnation. I have never met a person who believes in it and who has been ill-treated in a previous life. In general, they have always been Roman consuls, Napoleon (I know many), famous people, etc. I don’t know any former slave who has belonged to a Pariah caste, any private dead on the battle field, an...

Tags: competitividad y eficiencia,  formación,  liderazgo,  MBA,  talento,  valor