Why do products/services/people lose their value?

13 Jun 11 icoConsumo
marcas_blancas 135

One of the most significant features of the society in which we live is its constant and rapid evolution; the concept of movement is a key concept to understand companies that make a management model out of innovation. The speed, the rapidity of evolution, increases when the space covered in a given time increases; or what is equivalent, when the...

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Desire and Consumption

1 Jun 11 icoConsumo
apple_ipad

‘Desire works like the wind. Without apparent effort. If the sails are spread, it will drag us at breakneck speed. If doors or windows are closed, it will hit for a while in search of cracks or grooves that will allow it to percolate. The desire associated with an object of desire condemns us to it. But there is another...

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Low Cost, High Value

5 May 11 icoConsumo
low_cost

As an expert, I am often asked about ‘the most important innovation in recent years’, understood as business model innovation instead of research and development. This is a complex question which has more than one answer. My choice is particularly clear; probably one of the best innovations has one of the worst names: Low Cost. Many of us have discovered...

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Managing shortage

3 May 11 icoConsumo
rebajas

As a result of the sudden appearance of economic recession, the over supply of products and services has settled in our markets. Companies have had to adapt their strategies quickly in order to live and compete with one another in a state of ‘crisis': shorter productive series, less real value, more reduced margins, alliances at a disadvantage with respect to...

If a Martian came to the Earth… (it wouldn’t like to be a woman)

15 Apr 11 icoConsumo
uniformismo-consumo

The created needs Someone told me once that if a Martian came to the Earth and watched TV advertisements, it would never like to be a woman. When he noticed my interrogation look, he replied: Tell me, who appears on adverts with stomach swelling compared with a ‘globe-fish’?

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Power to retailers!!!

15 Mar 11 1 Com.   icoConsumo
apple_store 225

I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads: a retailer is a ‘distributor which sells goods and services to consumers. There are three categories of retailers: multiple shops, retail cooperatives and independent retailers....

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The deeper the crisis, the greater the luxury. The hypocrisy of consumption?

28 Feb 11 icoConsumo

Why in times of recession does the luxury business grow? In times of recession and market contraction, we are still surprised at the growing business figures published by companies under the ‘luxury’ heading. This sector has become a defensive stronghold for recession. On the basis of this, its industry endeavours to detect new niches of products and services that could expand and reinforce the category: millionaire fairs, exclusive best-buy clubs, TV programmes, among others, are arising in our lives for the enjoyment of some and the shame of others.

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The thin red line

15 Feb 11 icoConsumo

Have you ever wondered why some brands stand the test of time in a better way than others? Or... why do some brands constitute the base for a wide product diversification while others can only bear only one reference? Finally, why do some brands constitute the entrance to a wide user’s experience and retail model while others have remained as an old relic?

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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