Biomet: Surgical set for prosthesis

4 Nov 10 icocases study
Biomet

uando modelo de negocio, función y forma van unidas. Se dice que “el hábito hace al monje”; es una forma de referenciar un círculo de excelencia, cuando todos los actores de un proceso se retroalimentan para la mejora de éste. La medicina y la cirugía en particular es un gran círculo de excelencia; por lo general las investigaciones y mejoras de uno, acaban repercutiendo en “mejores prácticas” de todo un colectivo.

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My first Scalextric

28 Oct 10 icocases study
scalextric

How to expand a brand’s territory of opportunities Who, as a child, has not wished to play with a Scalextric? And, what father has not thought about giving his son a Scalextric? … so they can play both together? Our client, Tecnitoys, Scalextric brand’s owner, gave us the challenge to expand the brand’s territory of opportunities, beyond its present position in the market and also its position in the consumer’s mind.

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The creation of a new category for Zumex

20 Oct 10 icocases study
Zumex1

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little value in one channel may have great value in another. As in the example of basketball and tall people.

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Ecosite de Ausa, from product to service

7 Oct 10 icocases study
AUSA

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used to be a primarily industrial...

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Espuña, the perfect slice of ham

30 Sep 10 icocases study
espuña2

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits.

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New packaging reference point for Hewlett Packard

10 Sep 10 icocases study
hp_logo

Hewlett Packard is one of our oldest clients, as it became our client in 1990 when we were hired to work on the design of what was later known as its last ink-pen graphic printer (plotter). We have also worked on virtually all the ink-jet plotters, on large format printers as well, on digital photography and on many other products and services.

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Roberto Verino, redefining the value and the opportunity territory of a brand

3 Sep 10 icocases study
roberto_verino

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

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‘Alfa’ food preservation

27 Jul 10 icocases study
grupo_alfa

Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icocases study
tau-ceramica

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing.

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Bb soup line for Gallina Blanca

10 Jul 10 icocases study
logo-GallinaBlanca

The Bb soup line for Gallina Blanca is a project framed within a more global one focused on identifying consumption moments and turning them into product, with the purpose of increasing soup consumption outside the home; the project was done under the name ‘soups on the go’.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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