(Español) Danone neverita: adaptación a nuevos momentos de consumo

17 Apr 12 5 Com.   icocases study
Neverita DNN baja

Cube by Coca-Cola

29 Mar 12 icocases study
coca-cola

Coca-Cola Iberia has launched in Alimentaria an innovative refrigerator for the catering industry developed by Loop-Cn. The Coca-Cola Company is one of the reference Companies regarding global image, and it represents the largest buyer of refrigerators in the world. Within this sector, TCCC defines the new lines and strategies to be followed regarding both image and implementation of new technologies,...

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How to reposition a classic? “El Casco”

9 Apr 11 1 Com.   icocases study
Logo el casco

There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture.

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Redefining a retail model: Imaginarium

10 Mar 11 icocases study
logo_imaginarium

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

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Create usage experiences within the banking branches

19 Feb 11 icocases study
bbva

BBVA: Nonfinancial product’s sale in the banking branches. If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him.

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Marcilla: Mixing tradition and innovation

18 Feb 11 icocases study
Logotipo Marcilla

Marcilla Capsules for Italian coffee pot. Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed.

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From mass consumption codes to the small electrical appliance and cosmetics

5 Feb 11 icocases study
logo_reckitt

Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating...

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Alfa Seam new category and Next sewing machines series

27 Jan 11 icocases study
grupo_alfa

There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, without doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most advertising brands.

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Sintal, how to diversify a SME’s product?

4 Dec 10 icocases study
Sintal2

Sintal is a SME located in the locality of Estella (Navarra), the company initiated its activity making television antennas: the typical ones that covered the houses’ tile roofs and conformed many cities and localities’ landscape.

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Inventia, from a patent idea, to the market

18 Nov 10 icocases study
logo_ross

Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there are few professional inventors that watch their idea as a possible business model and not as the way to solve the problem.

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Mª Luisa Vives – Jaime Gross

Welcome! from Loop want to share our projects, our vision, our way of doing things, the success of our customers, our news and those who might be of your interest. In this blog you will find notes on methodology, step by step procedures, tools, techniques, news, case studies, lessons learned, thoughts on creating new business models and above all our enthusiasm for contributing to the success of our customers, which is our success.

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